The Hive, a fashion boutique located at the Lab in Costa Mesa. Spotted this boutique when I went to Buffalo Exchange to find some vintage shorts. Trying to kill time, I walked around the Lab and noticed the Hive. From the window displays, the first perception of this place was intriguing and “expensive”. I went in and started to look through their collection noticing the prices were extremely reasonable. Dresses for $40! So, I decided to continue my journey through the entire store and found new discoveries. The Hive gets my vote for top 3 boutiques in Orange County.
The Hive left such a great impression on me, I decided to contact the owner for an interview.
VK: What are your full names?
DO: My brother Diego Ortiz (President) and my name is Jose Luis Ortiz (CFO).
VK: Is this your 1st clothing store?
DO: Yes for the moment.
VK: How did you get started into the fashion industry and when?
DO: I worked in a fashion boutique around 5 years ago and I liked the business.
DO: We have a team creating new shapes, play with colors, balance, time, feelings, and history.
VK: What can I find at this store?
DO: You can buy the displays, furniture, lamps. Each one has a history. For example, one is handmade from India. They don’t repeat the same design. The details, color, dimensions are changed. Each item is our identity.
VK: Besides being a clothing store owner, is there anything else you are doing?
DO: I’m a Graphic Designer too. The advertisements, displays, shapes, and colors are familiar with me. My brother Diego does the International Relations.
VK: What made you decide to open this store and why at the Lab?
DO: The Lab is anti-mall delight, uniqueness, fashion, art, and identity.
VK: Do you hold events at your store?
DO: Fashion Shows and OC Events. You can find our events at www.sobeca.net.
VK: What can we expect in the future?
DO: Open more stores, keeping the style and atmosphere.
|President, Diego Ortiz|
Photo Credits : Ryan Ng
Much Thanks to Diego Ortiz.